Creative Technology Professional


I lead Product Vision and Product Strategy with the latest trends and best practices to optimize the customer experience and drive higher conversion rates. I have a proven track record of successful product management, mobile-first web development, and digital marketing. I have hands-on design and development of products and solutions for digital experience. If you are in search of someone to lead, build, and mentor Product teams, or execute a roadmap to successlet's connect.

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Recognized for Collaborative Leadership, Olympus, 2024

  • Executed innovative digital tools to enhance training for healthcare professionals

Accepted Continuous Improvement Award, DaVita, 2019

  • Implemented user experience processes and methodologies to improve customer excellence

Contributed to the substantial realignment of the brand portfolio supporting global channels, DaVita 2014

  • International leadership across U.S., Asia Pacific, Latin America, and Europe

Established first Enterprise Responsive Website, DaVita, 2012

  • Led the design and development of digital social media platform and health portal integration

Head of Digital Product, Olympus, 2023-present

Global Product Manager, LifeScan, 2021-2023

Product Lead, DaVita, 2009-2021

Project Manager, Building Safety Solutions, 2007-2009

Account Management, Shapiro, 2006-2007

Product Designer, Berry & Homer, 2004-2006

Jefferson University – School of Business, Philadelphia
Master of Business Administration

The Art Institutes, Philadelphia
Bachelor of Science

Scrum Alliance
Certified Scrum Product Owner (CSPO)

  • Management: Creative Direction, Product Management, Project Management, User Experience (UX), Software / Application Development, Information Architecture, Content Management System, SEO, Google Analytics, Adobe Analytics

  • Technology: Visual Studio, Git, HTML, CSS, Sass, JavaScript, Balsamiq, MockFlow, Adobe Creative Suite, Microsoft Office Suite, Sitecore, Marketo, Salesforce

  • Methodology: Waterfall, Agile, Scrum, SDLC, PDLC

Product Management & Customer Experience

From the ground up, I have an entrepreneur leadership style that takes startup businesses to reach a high success rate to market digital products. With deep R&D, I collect quantitative and qualitative research and apply valuable data to build a clean and purposeful design.

Leadership

As the foundation for successful products and digital solutions, I have led DaVita establish enterprise User Experience team, and the methodologies needed to integrate the team into a fully agile and purposeful design-based team.

UX Strategy

Know your customer needs to produce a successful product roadmap and release strategy. With qualitative and quantitative methodologies, I can help establish customer relationships to better engage your customers by improving your product.

Interaction Design

Proper information architect and content hierarchy drive the product to success. I apply frontend engineering practice to quickly establish design patterns and develop persona-based user journeys and prototypes effectively across all products and software platforms.

Brand Strategy

Strong, cohesive visual brand brings the product to life. I have led Product Design teams in developing visual design systems to improve usability and convey concise data visualization.

Digital Strategy

Build strategies successfully to attract new customers and retaining existing ones. I have collaborated with Product Marketing teams and accelerated Marketing Automation platforms to increase conversions.

Web & Mobile

Mobile-first design with responsive or adaptive product approaches. I have transformed many of the organization's product portfolio with mobile application tools to drive business transformation and data aggregation.

Portfolio & Case Studies


I have continued to be an innovative Creative Director, User Experience Professional, Product Designer, and Software Application Engineer for over twenty years. With experience across the entire Software & Product Development Life Cycle, in agile and waterfall methodologies, I have proven success in Product Leadership and Customer Excellence for corporate clients such as Olympus, Philips, DaVita, Bank of America, Children's Hospital of Philadelphia, and many others. Below are some examples demonstrating recent efforts:

Go to MyOlympus Service

Directed a scalable, value-based self-service digital product with a clear, ambitious product vision to drive customer excellence.

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Go to OneTouch

Led new product development, roadmap strategy, and launch execution focusing on human-centered design.

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Go to DaVita

Introduced responsive web design and overhauled more than six enterprise websites to optimize the user experience.

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Go to VillageHealth

Managed cross-functional teams to develop, prioritize, and execute a comprehensive release schedule for the site that encompasses new features/functionality.

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Go to Vively Health

Guided the substantial realignment of the brand portfolio with strategic planning and execution.

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Go to International

Oversaw 24 websites supervising teams across the US, Latin America, Asia Pacific, and Europe.

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Go to myDaVita

Led the design and development of digital social platform and health portal integration increasing mobile conversion rate of 180%.

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Go to DialysisFinder

Introduced responsive web design and overhauled the leading search tool with over 320% lead generation.

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Go to NephLink

Conceptualized user workflow, journey maps, and executed digital strategies.

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Dialysis Centers

Produced high fidelity wireframes, mockups, and rapid prototypes to rebrand YourKidneys.com.

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